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Don’t make the mistake of confusing website analytics for marketing analytics
“While 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel.” – Ifbyphone 2011 State of Marketing...
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Viewable Impressions: What you need to know
A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement across...
View ArticleClik here to view.
Making sense of the Viewable Impressions movement
Many thanks to all of you who joined us on November 14th for our webinar “Viewability: What publishers need to know to compete for dollars.” We got a lot of great feedback and requests for more...
View ArticleClik here to view.
Viewable Impressions: What You Need to Know
A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement...
View ArticleClik here to view.
Making Sense of the Viewable Impressions Movement
Many thanks to all of you who joined us on November 14th for our webinar “Viewability: What publishers need to know to compete for dollars.” We got a lot of great feedback and requests for more...
View Article